The Evolution of Brand Placement from Sponsorship to AI-Powered Intelligence as seen by L'Oréal featuring Presca Ahn, Global Investment Director for BOLD at L’Oreal.

Join us for a fireside chat with Presca Ahn, Global Investment Director for BOLD at L'Oréal. Presca will share exclusive insights into how L'Oréal, a pioneer in the beauty industry, is embracing the intersection of technology, creativity, and consumer engagement. Discover why L'Oréal invests in companies like Rembrand and how these strategic partnerships are reshaping their media spend, driving the shift from traditional sponsorships to intelligent, AI-driven brand placements.

AdTech's missed opportunity in the age of AI, featuring Terry Kawaja, Founder & CEO, LUMA Partners.

Terry Kawaja, founder and CEO of LUMA Partners, argues that AdTech is overlooking the creator economy at its own risk. Creators are now a primary source of premium content, rivaling traditional media, and they don't need the industry to thrive. This session will explore why AdTech needs to actively engage with the creator economy, solve for scale, and integrate creators into the media mix to ensure continued relevance in the era of AI-powered smart placements.

Unlocking Smart Placements with AI-Powered Creative and Content featuring David Wiener, Co-founder and Chief Product Officer Rembrand.

Dive into the Rembrand Ecosystem, a comprehensive suite of solutions enabling intelligent brand placements. David Wiener, Rembrand's co-founder and Chief Product Officer, will demonstrate our proprietary agentic interface for VPA creation and clip discovery. Explore how our network of 2500+ creators and 50 streaming studio channels power VPP and VPA, delivering unskippable and unmissable brand integrations. Witness a live demo showcasing campaign building, audience alignment, and performance highlights. Get a sneak peek into the future, including programmatic VPP and more. Discover how AI and agentic technology simplify campaign creation, ensuring a 24-hour turnaround, all-inclusive licensing, and CPM-based campaigns beyond TTD. This is the future of breakthrough creativity.

Trends in Creative, Content, and Smart Placements featuring Tom Chavez, Co-Founder & General Partner, super{set} and Omar Tawakol, CEO of Rembrand.

While much of the summit focuses on AI's role in shifting from traditional sponsorships to intelligent placements, this interlude explores the critical human aspect of artificial intelligence. We'll discuss how technology serves as a tool wielded by people and the trends Superset observes when starting businesses and investing in AI companies. Gain insights into the human-centric future of AI in creative, content, and smart placements.

There is a shift going on in the industry as more tools are “powered by AI”.  It can be very difficult to sift through all of them and determine what is and what isn’t true AI.  Joe and the team at Aperiam have more experience in this category than most anyone else, and they are leading the early stage investments in many AdTech and MarTech companies, so they are probably most qualified to help explain the “what” and “how” of the AI in our industry.  

Unlocking the Future of Brand Integration with AI moderated by John Sedlak, Chief Revenue Officer of Rembrand and featuring:

- Jason Acker, Vice President of Media & Digital, Diageo
- Megan Richardson, Manager of Tech Venture & Innovation, Pepsico

Sponsorships are evolving. This panel will explore what advertisers truly want from intelligent brand placements and the next generation of sponsorships. We'll dive into the critical drivers for considering AI-powered placements, new creative approaches, and working with creators. Discover how contextual relevance, programmatic execution, and shoppability are shaping the future of brand integration.

AI-Powered Smart Placements and the Future of Media moderated by Cory Treffiletti and featuring:

- Peter Naylor, Senior Advisor, McKinsey
- Kerianne Stiene, Director Data Partnerships, The Trade Desk
- Casey Saran, CEO, Spaceback

As AI and autonomous agents increasingly drive innovation, the landscape of smart placements is rapidly evolving towards a fully programmatic future. This session will explore the critical importance of programmatic delivery for VPA, VPP, and emerging AI-generated creative formats. Discover how AI is enabling new ways to create and deploy impactful brand integrations at scale.

The Winning Formula for Sales Lift & Smarter Placements moderated by Kelsey Franjione, Global head of Product Marketing & Operations featuring:

- Ben Kartzmann, President & COO, Attain
- Caroline Giegerich, Vice President AI & Advertising Innovation,  IAB
- David Eisenberg, Chief Strategy Officer, LiveRamp
- Nicole Jones, Chief Media Commercial Lead, Kantar

Today's discussion has centered on the transformative power of AI in evolving sponsorships into intelligent placements like VPP and VPA. This session will delve into the critical aspect of measurement for these innovative channels. Discover how smart placements are not only highly measurable, rivaling traditional models, but also demonstrate astonishing results that outperform and even enhance the performance of your existing strategies. Join us to explore the winning formula for driving significant sales lift through the strategic intersection of creative, AI, and commerce.

Unlocking Smarter Placements with AI moderated by Cory Treffiletti and featuring Mike Shields, Founder, Next In Media

This session reveals key insights from recent qualitative and quantitative research with Mike Shields of Next In Media. We'll explore why "Attention," particularly "Positive Attention," is a crucial metric for success in the evolving landscape of creative, content, and AI-powered placements. Discover how attention serves as a leading indicator and its significant downstream impact on campaign performance, helping you create smarter, more effective brand integrations.